How TF – How TF Do I Scale? By Hyla Nayeri & Adrien Bettio – Free Download Course
THE ROADMAP FOR TAKING YOUR PROVEN BUSINESS TO THE NEXT LEVEL!
✅ About This Course:
✅ Course Authors: Hyla Nayeri & Adrien Bettio
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
A course designed by the founders of 437, Hush Blankets, CROSSNET. By Hyla Nayeri, Adrien Bettio, Aaron Spivak, and Chris Meade with guest lectures by the founders of Nudestix, Arrae, Kov Essentials and more!
Over the past six months, Hyla Nayeri & Adrien Bettio (founders of 437), have teamed up with Aaron Spivak (Co-founder of Hush) and Chris Meade (Co-founder of CROSSNET) to create an encompassing 10+ hour course that will provide you with everything you will need to scale your business up to 7-8 figures and beyond.
HOW TF DID WE START ?
Hyla and Adrien co-founded How TF in 2021 after receiving countless questions on how they started their business. So was born, How TF Do I Start? The entrepreneurial crash course that takes the guesswork out of starting your business. Now they bring you How TF Do I Scale?
As How TF has grown, so has the community of entrepreneurs. We’ve put together a concrete guide to answer all of your questions on scaling your business. Led by four co-founders of multi-million dollar businesses who have a proven track record of scaling their individual companies. You’ll learn from industry icons who are experts in their niches.
WHAT TF YOU GET WHEN YOU ENROLL IN HOW TF DO I SCALE
Blueprint for collection collaborations that made over >$1M in revenue
Proven strategies for breaking into retail for brands now in >30 retailers
How to maximize your funnel and have a profitable email and SMS list
Exclusive deals on apps we use, love, and swear by
Influencer contracts and negotiation tips from a brand that earned $1M+ with organic social growth
17 easy to follow modules + Q&A from your co-founders
WHO TF SHOULD TAKE THIS COURSE ?
Business with a proven track record who have made their first 6 figures
Those killing it in e-comm but looking to expand into retail
Those who have built a strong social brand, but have shied away from the numbers
Have a robust online presence, but low turn out at in person activations
Have broken into retail, but only have a few site visits a day
Modules Included:
Curriculum In Details:
How TF Do I Scale?
Welcome to How TF Do I Scale?
Introduction (1:01)
Module 1: Understanding Your Data
Lesson 1: Who is buying and why? (1:09)
Lesson 2: Discovering bundling opportunities (1:56)
Lesson 3: Using your data to research your competitors (1:39)
Lesson 4: Leverage data to increase ROAS (2:03)
Apps We Love: Triple Whale (25:54)
Module 2: Funnel Optimization
Lesson 1: Once they buy, where do they go? (1:38)
Lesson 2: Using reviews to drive revenue (1:17)
Lesson 3: Creating VIP segments (2:07)
Lesson 4: Building and leveraging your SMS lists (2:09)
Apps We Love: Postscript (8:41)
Lesson 5: How much should a lead cost you? (2:08)
Lesson 6: Building community via your email list (1:53)
Lesson 7: How profitable should your email be? (1:47)
Module 3: Website Optimization
Lesson 1: Dos and don’ts of your website (2:25)
Guest Lecture: Matt Humpherys – Dos and don’ts of your website (5:02)
Lesson 2: Building a mobile first website (1:39)
Guest Lecture: Matt Humpherys – Building a mobile first website (4:10)
Lesson 3: How to use heatmaps to improve your conversion rate (1:54)
Lesson 4: How to increase $4 every order with a digital project (3:34)
Lesson 5: Hiring the perfect copywriter (you) (1:19)
Lesson 6: How to hire an overseas developer (3:16)
Lesson 7: Is your website fast enough and how to keep it fast (4:06)
Apps we love: Unstack (10:27)
Module 4: Agencies
Lesson 1: Dos and don’ts when it comes to hiring agencies (4:54)
Lesson 2: Don’t hire an all in 1 agency (0:57)
Module 5: Support and Sales
Lesson 1: Hiring your CX (2:53)
Lesson 2: Using support to fuel your sales (2:57)
Lesson 3: How to increase your abandoned carts success (3:32)
Apps we love: Gorgias (17:26)
Apps we love: Route (2:38)
Module 6: Retail
Lesson 1: When to go into retail (4:43)
Lesson 2: Dos and don’ts for breaking into retail (2:05)
Lesson 3: Things required for Retail (2:41)
Lesson 4: The perfect sales sheet (2:31)
Lesson 5: Custom products and building loyalty (2:48)
Lesson 6: Consequences of going too early (1:38)
Lesson 7: Options for getting into retail (11:45)
Lesson 8: How to sell into retail (1:49)
Module 7: Terms You Should Know
Lesson 1: Sales and marketing terms (5:30)
Module 8: International Distribution
Lesson 1: Finding a distributor (3:53)
Lesson 2: Things you should know (2:07)
Lesson 3: Minimums (2:15)
Module 9: International Expansion
Lesson 1: Setting up your website (1:56)
Lesson 2: Running advertising and localized content (2:19)
Lesson 3: 3PL (2:15)
Apps we love: Stallion Express (11:20)
Module 10: Influencer Marketing
Lesson 1: Insights on influencer marketing (4:17)
Lesson 2: The FOUR C’s of influencer marketing (™) (15:14)
Lesson 3: Measuring success (2:02)
Apps we love: GRIN (2:22)
Lesson 4: Product vs. payment (4:27)
Lesson 5: Communication (2:09)
Lesson 6: Different strategies (15:26)
Lesson 7: Dos and Don’ts (8:53)
Lesson 8: Influencer relationships (5:01)
Lesson 9: Brand trips (8:20)
Influencer/Partner Contract (35:54)
Module 11: Collection Collaborations
Lesson 1: Why do a collaboration? (7:40)
Lesson 2: Different types of collection collaborations (5:39)
Lesson 3: The process (9:17)
Lesson 4: Payment structures (3:07)
Case Study – TSS x 437 (7:04)
Module 12: Brand
Lesson 1: Brand guideline book (6:54)
Lesson 2: Brand story + mission for community building (4:32)
Lesson 3: Brand audit (2:31)
Lesson 4: Collection rebrand (2:53)
Module 13: PR
Lesson 1: Celebrity placements (7:47)
Guest Lecture: Justine Logue – 5 Tips to land your first celebrity placement (4:20)
Lesson 2: Editorial/press placements (5:24)
Lesson 3: Forbes 30 Under 30 (3:07)
Guest Lecture: Taylor Frankel – How to be successful as a consumer facing founder (3:20)
Module 14: Organic Social Media
Lesson 1: Four key principles (13:49)
Guest Lecture: Chelsea Branch – 7 Figures through free organic growth on Tiktok (7:14)
Guest Lecture: Siffat Haider – Using podcasts to accelerate growth (9:31)
Module 15: Community
Lesson 1: Why is community important? (2:31)
Lesson 2: How to become a community driven brand (25:14)
Module 16: Photoshoots + Content Creation
Lesson 1: Defining your photoshoot (2:28)
Lesson 2: Planning a successful photoshoot (7:06)
Lesson 3: In house content creation (3:14)
Lesson 4: Linesheets + Lookbooks (7:35)
Module 17: Guest Lecture: Monique Deziel – Accounting and Finance
Lesson 1: Accounting function (4:07)
Lesson 2: Cash management (2:36)
Lesson 3: Profit and Loss Statement (9:55)
Lesson 4: Balance Sheet (10:43)
Lesson 5: Ratio analysis (2:05)
Lesson 6: Cash Flow Statement (9:57)
Lesson 7: Closing your books (2:23)
Lesson 8: Tax and corporate structure (2:58)
Guest Lecture: Maggie Sellers – Raising funds for first time founders (9:15)
Apps we love: Divvy Pay (13:50)
Module 18: Preparing for an Exit
Lesson 1: Preparing for an exit (4:38)
BONUS Q&A
Where should I spend my marketing dollars this year? (3:48)
What is the difference between working in and on the business? (2:38)
What key learnings can you share on going sustainable? (1:25)
When should I discount my product? (3:30)
Should I invest in tradeshows? (2:08)
How can I stay on trend? (1:36)
What tips do you have when scaling for manufacturing processes and relationships? (1:25)
Should I hire full-time or freelance? (10:00)
How do I manage and hire my first 20 employees? (5:43)
What advice would you give on pitching your business? (2:17)
How do I scale my design team? (1:37)
When is the right time to launch a product? (2:03)
What are three habits you’d recommend to any entrepreneur? (2:09)
How to manage a relationship with a co-founder who is also a friend? (1:28)
How do I maintain work-life balance? (1:25)
What are my options if I feel like I don’t want to do this anymore? (1:45)
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