Copy Boarding Training By Agora Financial – Todd Brown – Free Download Course
Copyboarding: the Agora system to build your own rail!
✅ About This Course:
✅ Course Author: Agora Financial – Todd Brown
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 8.45 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
In the world of copywriting, objections are worth their weight in gold. The process of copyboarding can be a bit of a challenge, and missing even one important objection can result in a failed copy. The key to success in the copyboarding process is being able to brainstorm the right objections. So, let’s explore how to come up with the right objections for your copy.
Objections can be split into two parts: generic objections and specific objections. Generic objections are those you will always have to address, regardless of your niche or audience. Examples of these objections include, “Why should I trust you?” or “Why would I listen to you?” These objections are universal and must be addressed in your copy.
Specific objections, on the other hand, are those that are unique to your audience or offer. Copywriters who have a strong understanding of their niche are able to identify and address these objections more effectively. However, junior copywriters can struggle with identifying and addressing specific objections. For instance, forgetting to include the dimensions of a physical product can result in losing potential customers who need this information to determine whether the product will fit in their space.
To begin, create a document listing all the generic objections you can think of. The more comprehensive the list, the less work you will need to do when starting a new copy. You can then question each of these objections to determine if they are relevant to your offer and audience. With this approach, you can have half of the work done with minimal effort. If you do not want to miss any important generic objections, you can purchase a document listing all of them.
Next, create a document for all the niches you are writing for, and list all the objections you can think of. This way, when you start a new copy, you can refer to the niche-specific list of objections, which will help you to address the last part of the job. By following this method, you will only need to think of audience and offer-specific objections to get your copy right.
However, the most valuable part of this process is to identify specific objections that apply to your audience and offer. This is where the true value lies. While it may be easy to come up with generic objections, it takes time, effort, and experience to identify the specific objections that are relevant to your audience and offer. Allocating a significant amount of your time to gather this information is crucial for the success of your copy.
To recap, objections are a critical component of the copyboarding process. Understanding and addressing objections in your copy is key to creating effective and successful marketing materials. By splitting objections into generic and specific categories, creating a document listing objections, and focusing on identifying specific objections, you can ensure that your copy is compelling, effective, and capable of converting potential customers into paying customers.
The first time we’ve heard about copyboarding was during an interview of Joe Schriefer, Head of Copy at Agora Financial.
For those who don’t know them, it is a famous publishing company that generates more than $100M every year… out of copy.
Since they write a huge volume of copy every year, they had to develop a system to structure their process of creation.
Basically the idea is quite simple: it’s like a storyboard… but for copywriting instead of movies.
The idea is to break down the process of writing a copy into little doable pieces to come up with an effective copy.
Here’s are the 5 steps you can already include in your process:
Find your big idea and state a short sales pitch.
List all the possible objections (at least 40) that could prevent your audience to buy the offer.
Re-order the list of objections and categorize them in 3 parts: lead, body and close.
Write your headlines from the most important objections.
Finally write the full copy by answering all objections.
I won’t go into the details of each step here since this article is public.
We will of course explore way more in the copyboarding training.
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