The Designer Essentials Club By Abbey McGrew – Free Download Course & Tools – Wayfarer Design Studio
With the club, you’ll get an in-depth look at my entire brand + web design process!
✅ About This Course:
✅ Course Author: Abbey McGrew
✅ Official Course Price: $1500
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 12.76 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
60+ LESSONS
We’ll cover everything from getting clients, onboarding, creative direction, presenting logos, brand style guides, website direction + design, handing off final files to clients and so much more. PLUS take a peek at some of my own real project presentations and how I present design concepts to my clients.
6 PRESENTATION TEMPLATES
Speed up your process + establish yourself as the expert with my 6 editable presentation templates for both branding + web design projects. (The exact same ones in my template shop.) Each template includes fill-in-the-blank prompts to easily explain your decisions to clients – no lorem ipsum!
01 / ONBOARDING + PROJECT PROPOSALS
How the Heck Do I Get Clients?!
Booking + Onboarding New Clients
Tools to Organize Your Process
Red Flags to Look For in Clients
Intro Calls with Potential Clients
Project Proposal Template
Real Client Example: Proposals
Pricing Your Services
Figuring Out Project Timelines
Things to Include in Your Contract
Using Asana with Clients
True Story – I Turned Down a Client + They Thanked Me for It
True Story – My Contract Saved Me from Giving a Refund
02 / BRAND CREATIVE DIRECTION
What is Brand Creative Direction?
Brand Discovery Calls
Brand Creative Direction Template
Real Client Example: Brand Direction
Using Screen Recording to Present to Clients
Getting Helpful Feedback
03 / LOGO CONCEPTS
One Concept Method vs. Multiple Concepts
First Concepts Template
Real Client Example: First Concepts
Refined Concepts Template
Real Client Example: Refined Concepts
How to Avoid Endless Revisions
True Story – The Indecisive Client
True Story – A Client’s Competitor Accused Us of Copying (Even Though We Didn’t)
True Story – My Client Changed Their Mind and Cancelled
04 / BRAND STYLE GUIDE
Style Guide Template
Real Client Example: Style Guide
Preparing + Sending Final Brand Files Walkthrough
05 / WEBSITE DIRECTION + DESIGN
Web Discovery Calls
Web Direction Template
Real Client Example: Web Direction
Web Design Mistakes to Avoid
Gathering Web Content from Clients
Designing Website Mockups
Real Client Example: Website Mockups
Working with a Developer
Real Client Example: Web Developer File Handoff
Website Testing + Launching
True Story – The Never-Ending Website Project
True Story – My Client Didn’t Like Their Website
True Story – The Web Developer Messed Up Our Launch
BONUS LESSONS
How I Use Dubsado
Design Business Blueprint Training
Abbey’s Year in Review
GUEST WORKSHOPS
Cold Pitching with Kirsten Lawler
Brand Strategy with Melinda Livesey
Packaging Design with Laura Evans
Dubsado with Krystal Clark
IG Video Content with Latesha Lynch
Value-Based Pricing with Morgan Rapp
Hiring Employees + Contractors with Meg Baker
WATCH ABBEY WORK
In these lessons, you’ll get to watch Abbey work on a client project in real time! Watch her work through creative block, refining concepts, and figuring out coding issues. Below are the lessons available in this module:
Logo Design Process
Making Logo Refinements
Customizing Logo Typography
Designing a Semi-Custom Shopify Homepage
1-Week Shopify Website (Customizing CSS and Liquid)
You’ll also get:
MY CONTRACT SAVED ME FROM GIVING A REFUND
DEALING WITH AN INDECISIVE CLIENT
MY CLIENT CANCELLED ON ME
A WEBSITE LAUNCH NIGHTMARE
✅ Great X Courses Guarantee : At Great X Courses, we insist in providing high quality courses, with direct download links (no paid links or torrents). What you see is exactly what you get, no bad surprises or traps. We update our content as much as possible, to stay up to date with the latest courses updates.
You can find more details about the course according to the sales page.
