SEO Manager Certification By Blue Array Academy – Free Download Course
By completing this course, you’ll be able to:
Gain a deep understanding of your website’s strengths and weaknesses
Identify the key enablers that will help you achieve your SEO goals
Develop a successful SEO strategy that meets your specific needs
Effectively manage expectations within your organization or with your clients
Drive ROI through SEO by maximizing your website’s visibility and traffic
Boost your confidence in your role as an SEO professional or website owner.
✅ About This Course:
✅ Course Author: Blue Array Academy
✅ Official Course Price: £497
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Course Curriculum:
Welcome
Course update history
About this course
2
How does search work?
Market share of search engines
SERP features & Google horizontals
Crawling, rendering and indexing
The notion of crawl budget
Basics of HTML. Document Object Model (DOM): what is it, and why it is important for SEO?
Javascript and modern web frameworks
Black hat SEO vs white hat SEO
Knowledge test
Module completion
3
SEO strategies
How to identify your SEO strategy
SEO roadmap template
Creating your mid-term SEO strategy
Producing your SEO roadmap
Module completion
4
Site audit: Checklist & requirements
Why audit your site and how often should you do it?
Audit requirements
Enabling & configuring Google Search Console
Enabling & configuring Google Analytics
Your technical audit checklist
Working with your audit checklist
Knowledge test
Task assignment 1: Configuring and checking your Google Search Console
Task assignment 2: Configuring and checking your Google Analytics
Module completion
5
Technical audit of your site (part 1)
Understanding HTTP status codes
Robots.txt
HTML: Basic checks
Checking your site speed
Crawling your site with Screaming Frog
Checking your internal linking
XML sitemap
What is mobile first indexing?
Knowledge test
Task assignment 1: Perform a technical audit of your site (part 1)
Module completion
6
Technical audit of your site (part 2)
Checking your legacy URLs with Majestic
Canonicals
Pagination
JavaScript
What is AMP and how to test your AMP pages
Manual actions check using GSC
Index coverage, Sitemap, Speed, Links Reports & Mobile Usability with GSC
Knowledge test
Task assignment 1: Perform a technical audit of your site (part 2)
Module completion
7
Producing a technical backlog
Interpreting your crawl data
Prioritising your tasks
Tips to produce your backlog using a template
Your technical backlog template
Task assignment 1: Create your technical backlog
Task assignment 2: Work with your web developers to understand the level of effort on each task
Module completion
8
Benchmarking against your competitors
Finding your competitors
Domain Authority, Trust Flow and Citation Flow
Analysing backlinks profile using Majestic
Competitor backlink profile template
Performing a keyword gap analysis using SEMRush
Keyword gap analysis template
How to spot key opportunities
Knowledge test
Task assignment 1: Perform a backlink profile analysis
Task assignment 2: Create a keyword gap analysis
Task assignment 3: Estimate the ‘size of prize’
Module completion
9
SEO common pitfalls
Manual actions
Google core updates
Using iframes and their impact on SEO
Canonicals tags
Keyword cannibalisation
Keyword stuffing
Faceted navigation
No results pages
Crawling and indexing directives
Link disavow
Knowledge test
Task assignment 1: Check if any of those pitfalls applies to your site
Module completion
10
Creating a Keyword Universe
Why perform a Keyword Universe?
Connecting Google Search Console to Google Sheets
Finding keywords using SEMRush and other tools
Aggregating your list of keywords
Clustering your list of keywords using Keyword Grouper Pro
Tips to format your Keyword Universe
Your Keyword Universe template / example
Task assignment 1: Create your Keyword Universe
Module Completion
11
Creating your North Star Goals®
Understanding your business goal
The North Star Goal® concept
Criteria of a good North Star Goal®
How to set a realistic goal
Example of a NSG and what was taken into consideration to formulate it
Managing expectation (6-12 months effort)
Examples of data that GA can provide. Goals, Conversions & Tracking Events
Knowledge test
Download your template
Task assignment 1: Formulate your NSG and get your stackholders agreeing to it
Module completion
12
Creating your monthly report
How to report on SEO performance
What to measure, finding your KPI
Integrating your North Star Goal in your report
RegEx resources
Using Google Search Console with Data Studio
Using Google Analytics with Data Studio
Creating your reports with Data Studio
Report for your management & your team
Knowledge test
Task assignment 1: Create a monthly report for you and your team
Task assignment 2: Create a monthly report for your management
Module completion
13
Site structure and internal linking
Why internal links are important
Crawling your site using Screaming Frog and creating your map
Understanding link equity and Page Rank
URL structure and crawl depth
Crawl budget
Robot.txt
Sitemap
Faceted navigation
Canonicals
Knowledge test
Your IA (Information Architecture) template
Task assignment 1: Create your visual crawl map using Screaming Frog
Task assignment 2: Identify your internal linking opportunities
Task assignment 3: Conduct a full IA (for a small site) or one section only (for a larger site)
Module completion
14
Creating a content strategy
Understanding your audience
Understanding visitor intent: transactional, navigational and informational queries
Auditing your existing content
Keyword research for content using SEMRush
Keyword competitiveness
Using SEMRush to estimate paid traffic cost
The (dysfunctional) relationship between paid and organic. How SEO can benefit from PPC
Keyword mapping and content ‘hubs’
Meta, Title, H Tags optimisation: Best practices
Search Quality Evaluator guidelines
How to spot your key opportunities
Google Discover
How to give recommendations to your content writers
Knowledge test
Quick SEO checklist for content writers (PDF)
Recommendation template document for your writers
Task assignment 1: Audit an existing piece of content and undertake keyword research to uncover opportunities for optimisation.
Task assignment 2: Create an SEO content template for your content writers
Module completion
15
Technical on-page optimisation
Checking your canonicals
JavaScript & DOM
Image SEO
Video SEO
How to be featured by Google (Schema, Structured Data and Snippets)
Testing your page (AMP, Structured Data, Schema)
How to write recommendation for your web developers
Knowledge test
Your technical on-page SEO checklist
Backlog template for your web developers
Task assignment 1: Use your technical backlog & identify your key pages in need of optimisation
Task assignment 2: Write a recommendation document for one webpage and send to your web developers
Module completion
16
Local SEO
What is local SEO and who is it for?
Identifying local searches
Creating your Google My Business profile
Contact details, phone number & address: consistency across your online presence
Optimising your pages for local searches
Links from local businesses
How to test if your local SEO strategy is successful
Knowledge test
Task assignment 1: Create your Google My Business profile
Task assignment 2: Check the consistency of your contact details across your online presence
Task assignment 3: Create and/or optimise your local pages
Module completion
17
International SEO
What is international SEO
Content, language and translation
Duplicate content issues & penalty
Domain and URL structure: best practices
Geo-redirection
How to implement hreflang
Sitemap
Checking your site using Screaming Frog and identifying issues
How to test if your strategy is successful?
Knowledge test
Task assignment 1: Implement hreflang / sitemap
Task assignment 2: Check for content / duplicate issues
Module completion
18
SEO for eCommerce
URL structure: best practices
Pagination
Faceted navigation & canonicals
Crawl budget
Robot.txt
Sitemap
Crawling your site using Screaming Frog and identifying issues
Out of stock & seasonal products
Product Structured Data
Knowledge test
Task assignment 1: Crawling your site using Screaming Frog and identifying issues related to eCommerce
Module completion
19
Backlink strategy
Why do you need a backlink strategy?
Google algorithm for backlinks
Analysing backlinks using Majestic
The different types of backlinks
Backlinking strategies
Tips to acquire quality backlinks
How to build and assess your backlink strategy
Knowledge test
Task assignment 1: Find unlinked mentions of your brand / business name
Module completion
20
Maintenance SEO
Maintenance SEO & daily checks
Google Search Console health checks
Tracking keyword rankings
Google Alerts
Monitoring your site with Content King
Ongoing weekly / monthly maintenance
Task assignment 1: Create a maintenance calendar
Module completion
21
Ongoing learning
Additional online resources
Useful Google Chrome extensions
Books to read
YouTube Channels to subscribe to
Newsletters to subscribe to
Twitter accounts to follow
Conferences & events to attend
Podcasts
Learning material and courses
Experimentation and building your own site to test things
Module completion
22
Managing SEO in-house
Managing expectations of SEO with internal stakeholders
Getting the resource you need to do your job
Winning the confidence of developers
Highlighting success to your business and stakeholders
Keeping yourself motivated in-house
Hiring your first Executive/Analyst
Ongoing advocacy of SEO
Managing an agency to support your role
23
Blue Array certification
Congratulations!
Recommended Tools:
To successfully complete the task assignments in this course, you’ll need access to some helpful tools like Semrush. These tools are widely used in the SEO community worldwide, so there’s a good chance you already have a license for most of them. But, if not, I highly recommend investing in them, as they’ll be a valuable asset in your SEO career. Trust me, they’re worth the investment!
Semrush (Special offer: Free 14-day PRO trial)
Screaming Frog SEO Spider (Free for up to 500 URLs)
Ahrefs ($7 trial for 7 days)
Majestic (Basic offering is free)
Keywordtool.io Pro (Free version does not give search volumes)
✅ Great X Courses Guarantee : At Great X Courses, we insist in providing high quality courses, with direct download links (no paid links or torrents). What you see is exactly what you get, no bad surprises or traps. We update our content as much as possible, to stay up to date with the latest courses updates.
You can find more info on the sales page here.
