PPC Mastery – Google Ads Masterclass By Miles McNair & Bob Meijer – Free Download Course
Learn how to speed with the latest Google Ads strategies & tactics that work; all that without spending hours researching online or useless amount of cash on experiments that won’t work at all!
✅ About This Course:
✅ Course Authors: Miles McNair & Bob Meijer
✅ Official Course Price: 499 EUR
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 31.05 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Training:
In-depth 14-day program, packed with advanced tactics, strategies, and experiments to up your game as a Google Ads Specialist.
4 LIVE 2.5-hour workshops on advanced Google Ads strategies.
Access to recordings, so no problem if you ever miss a workshop.
Access to supportive implementation resources (watch on demand).
Access to a private community with all Masterclass students.
Access to templates, checklists, and cheatsheets.
You’ll have enough advanced test ideas for the next 4-5 months.
And you’ll get 30 days of access to Bob & Miles to get all your questions answered, even after the workshops.
4 LIVE 2.5-hour workshops
Get up to speed with the latest Google Ads developments in 4 LIVE 2.5-hour workshops.
Can’t attend? Don’t worry: workshop recordings will be shared!
Topics: Advanced Data & Conversion Tracking, Advanced Performance Max Strategies, RSA Testing, Advanced, Impactful Experiments and the Future of PPC (full program overview below).
[BONUS] Supportive implementation resources
1 year access to supportive implementation resources (extra how-to explanations of specific strategies, tests, and optimizations).
[BONUS] Templates, checklists & cheatsheets
Access to templates, checklists, and cheatsheets you can instantly use to set up new tests and do advanced optimizations.
All templates are designed so you can get better results faster.
[BONUS] Private community & priority support from Bob & Miles
Access to a private community with all Google Ads Masterclass students, where you can ask us in-depth follow-up questions.
Connect with like-minded individuals and build new meaningful connections.
You will have 30 days of priority support from Bob & Miles. We want to make sure all of your questions get answered before, during and after the workshops.
Full Curriculum:
Week 1 – LIVE online workshop 1: Advanced Data & Conversion Tracking
Conversion tracking is not what it used to be. How do you make sure you measure as much as possible? And how do you steer on results that really matter to a business (e.g. qualified leads, sales, and actual profit)?
Advanced conversion tracking best practices
Advanced tracking setups and techniques
How to leverage first-party data.
How to switch from ROAS to POAS for ecommerce clients (how to steer on PROFIT)
How to apply Offline Conversion Tracking to optimize lead gen conversions (steering on SALES)
How to measure more conversions despite tracking issues (enhanced conversions, server-side tagging etc.)
How to measure impact of new vs. returning customers.
Week 1 – LIVE online workshop 2: Advanced Performance Max Strategies (Ecom & Lead Gen)
Let’s talk about the pink elephant in the room: pMax! Some hate it, some love it. We’ll make sure you walk away with the updated best practices you can use to optimize your own accounts right away (for both Ecom and Lead Gen).
How Performance Max fits into a broader Google Ads strategy
Long list of best practices (audience signals, campaign structure, assets etc.)
Lots of practical examples with real-life data
Advanced Performance Max strategies (e.g. upper-funnel pMax for ecom)
When to use all assets vs feed-only
How to create and optimize assets that CONVERT
When to NOT use Performance Max and go for Standard Shopping
How to optimize Performance Max with limited insights
Case study: how we fixed a broken pMax campaign
Case study: Upper Funnel Performance Max
Case study: Performance Max for Lead Gen
Week 2 – LIVE online workshop 3: RSA Testing & Advanced, Impactful Experiments
Take your campaigns to the next level with high-impact test ideas. We will be dive into multiple experiments ideas that could have a huge impact on your accounts’ bottom line and growth rate (backed by our own data). The first part is all about RSA testing, in the second part you’ll get 15+ high-impact experiment ideas!
Advanced RSA testing ideas
New metrics to analyze RSA performance
How to use ChatGPT and AI to speed up your creative process x100
How to effectively test broad match keywords (advanced Core/Amplify structure)
How to optimize towards your most valuable customers with Value-Based Bidding (VBB)
How to effectively test Dynamic Search Ads
How to test and measure the impact of campaign consolidation (Hagakure)
How to get more traffic and conversions with advanced Responsive Search Ads tests (ad customizers, dynamic stock levels/prices, pinning headlines etc.)
Advanced Performance Max campaign experiments (Ecom & Lead Gen)
Advanced product feed optimizations (images, dynamic pricing etc.)
How Open Targeting can help you scale Upper Funnel campaigns
You’ll walk away with enough advanced experiment ideas for the next 4-5 months!
All workshops will be recorded and there will be enough time for questions.
Week 2 – LIVE online workshop 4: The Future of PPC & Extended Q&A
In this workshop we’re looking at the future of PPC and how your role as as Google Ads Specialist is going to change. How do you ensure you stay relevant in a world of complete automation? What skills do you need to further develop to not only survive, but thrive? After that, there will be an extended Q&A to answer any and every question you might have.
What the future of Google Ads looks like
How to position yourself as a Google Ads Specialist (three different roles)
3 key skills to develop to future-proof yourself
How to prepare for complete automation
How to remain relevant, make a difference and add value in 2023 and beyond
The mindset of great Google Ads Specialists
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For more info about this course, check out the sales page.
