Paid Social Bootcamp By Katie Wight – Free Download Course – Strong Brand Social
Learn how you can systematically grow your brand with simple, straightforward, step-by-step training on high-performance social media advertising. DIY or delegate.
✅ About This Course:
✅ Course Author: Katie Wight
✅ Official Course Price: $247
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 6.03 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
How to drive accelerated brand awareness, sales, and loyalty with efficient and powerful social advertising strategies
Paid social A to Z: From setting up Business Manager to the advanced strategies we use daily to grow our clients’ accounts across dozens of industries
How to optimize campaigns for outstanding results and measurable growth — with less ad spend, greater efficiency, and bigger return
Lifetime access to the industry’s most comprehensive training in social advertising strategy, practices, and application, with a vault of step-by-step tutorials to help you navigate ad platforms and get it all done at your own pace
SYLLABUS FOR STRONG BRANDS
1
Your Strategic Approach to Social Advertising
Before you dive into specific paid tactics, it’s important to get clear on the overall strategy that will align with your business.
From budget to audience selection to creative 101, learn the basics you’ll need for every campaign
Never set up a campaign or sales funnel before? We’ll guide you through a bunch of examples across industries so you can get familiar with what a finished campaign looks like
2
Getting Started with Business Manager
Get acquainted with Facebook Business Manager, take a tour of the back end of the platform, and get your first look at Facebook Ads Manager.
Set up the very beginning basics of your Facebook Business Manager and find out where everything lives inside the platform
Get the general rundown of what you’ll see inside the Ads Manager itself. You’ll be spending lots of time here later, so we’ll make sure your comfy for the long haul
3
Business Manager Set Up
Build a strong foundation for all ads, campaigns, and reporting from the very beginning with this comprehensive Business Manager setup module.
From setting up an ad account, designating your billing preferences, to hooking your Facebook Page to your new Business Manager account, this is your ultimate checklist
Prep your account to work with paid ads agencies and specialists, prepare your pixel for retargeting, and get up to speed on all things privacy and compliance
4
Audiences 101
How to create and save audiences that target WHO you want, WHERE you want so they do WHAT you want.
Create Custom Audiences based on real-life actions that your audience has taken so you deliver specific, highly relevant ads
Create and save different types of audiences to use for future campaigns
What to do to make sure you don’t overlap these new audience selections and inflate your budget by targeting the same people multiple times
5
The New Boost
The better way to “boost” your content, guaranteed to increase engagement and ensure your audience sees your content.
Master the formula: fewer posts + higher quality content + new boost = faster growth without the stress of posting every day!
Dive into the weeds on how to tactically weave the New Boost into your publishing process for systematic growth, sales, and retention
6
Campaigns and Optimizations
Take the theory behind paid social advertising and the foundation laid during Business Manager set up to set up a bonafide paid campaign for yourself.
Comprehensive (and we mean it) checklists and double checks so you have eeeeverything you need to set up a bunch of different campaign types
From increasing video views, to lead generation, to retargeting campaigns, the videos in these modules walk you through every step of the process so you can nail your campaign setup — even if it’s your first time ever
7
Shoppable Facebook + Instagram
When you want to sell on social, there are a couple of ways to do it. Learn your options and understand what tactic will be best for you.
If you’ve got an eCommerce site, learn how to easily link your accounts for a seamless user and shopping experience
Find out if setting up a “Shop” on Instagram and Facebook is possible and recommended for your industry
8
Partnership Advertising
Partnering with another person or organization is a cost-effective and simple way to build in more reach for your message — if you do it right!
Learn the Golden Rule of partnership campaigns so you don’t burn weeks of preparation resulting in sub-par ROI
Get crystal clear on the type of partnership advertising you want to use, from brand marketing, to influencer marketing, and more
9
Optimizing Campaigns for the iOS Update
Learn to construct and optimize winning campaigns in the privacy-forward, cookie-driven landscape that all businesses are currently operating.
Get your mindset right with fluff-free facts and techniques to see past the fear mongering deployed by Big Tech in an effort to control news headlines whenever platforms receive updates
Learn best practices for running campaigns that keep the user engaged directly on the social platforms so you can build retargeting audiences
10
Reading Results and Making Optimizations
Once your ads are running, the most important step is knowing if an ad is working, and even better still: WHY they’re working!
Learn how to optimize campaigns for maximum success and industry-busting ROI depending on the type of campaign you’re running
Set up simple reporting so you can quickly and easily interpret the data and make informed decisions about what optimizations you might want to make to scale your campaigns for ultimate efficiency
BONUS MATERIAL ⚡️
BONUS
01
Audience Building Seminar from FB Live
From cold vs. hot, Custom vs. Saved, learn all the lingo about building the right audiences at the right time — with tons of examples of each! — with this Audience Building Seminar from Katie and Caitlin!
BONUS
02
Recording of Live Q&A with SBS Ads Expert
“How do I turn my campaign into *actual* next steps?” “I don’t think I set up my Business Manager account correctly, should I start over?” “How do I increase click-thru rate?” Get answers to all these questions and more with these bonus Q&As!
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You can find more details about the course according to the sales page.
