Optimizing and Auditing With Confidence And Clarity – Andrew Foxwell – Free Download Course
This course is the ultimate guide to optimizing, auditing and improving the performance of your Facebook and Instagram ads today (even in a post-iOS14 era!).
✅ About This Course:
✅ Course Author: Andrew Foxwell
✅ Official Course Price: $997
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
You’ll learn all about the recent changes to attribution and optimization, and how to navigate them. We’ll provide in-depth examples of finding the right audiences, bidding the right way, restructuring accounts, scaling things properly, and building creative that converts. Best of all, this course is available for free download exclusively at Great X Courses.
The course also features interviews with industry experts like Nick Shackelford, Susan Wenograd, Akvile DeFazio, and Ryan Kovach, who share their optimization strategies on a day-to-day or week-to-week basis.
To make sure you’re always up-to-date, the course includes membership to quarterly webinars ($500+ value) with Andrew Foxwell and the Foxwell Digital team, where you’ll get updates on optimization within the Facebook ads platform as changes happen. With access to these webinars, you’ll always know what’s the latest that’s working (and not).
We’ve also included three worksheets with this course: an ROI/COGS/CPA calculator worksheet, a change log, and a Delayed Attribution Calculator.
Throughout the course, we cover a range of topics such as defining optimization and auditing, how to know when to audit an account and when to optimize, common issues and misconceptions, recent changes in optimizations and auditing (iOS14.5), and much more.
In addition to the course material, you’ll also get access to the Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 that provide updates on changes to Facebook and Instagram ads you must know.
This course is a great resource for anyone who wants to optimize and audit their Facebook and Instagram ads starting from now. We hope you find it helpful!
Videos Included:
Optimizing and Auditing with Confidence and Clarity.mp4
(1h 40m 14s)1.61 GB
Foxwell Digital Webinar 7-27-21
(1h 37m 26s)545 MB
FD Optimization Webinar Deck – Q3 2021.pdf
2.65 MB
Foxwell Digital Delayed Attribution Worksheet.xlsx
20.4 KB
Foxwell Digital ROAS Calculator.xlsx
31.8 KB
Foxwell Digital Facebook Changelog.xlsx
64.3 KB
Susan Wenograd – Susan Wenograd Media & Akvile DeFazio – AKvertise
Susan Wenograd & Akvile DeFazio join Andrew to discuss what signals they are looking at on (and off) Facebook when it comes to adjusting campaigns and readying their optimization skills post Apple iOS14.5 update.
Susan Wenograd & Akvile DeFazio – Ways to Approach Optimization Post iOS 14
14 mins988 MB
Shane Cicero – Foxwell Digital
In this interview Shane Cicero and Andrew Foxwell discuss the coming changes that will rollout with Apple’s iOS14.5 update, how they will likely impact the Facebook Ads Platform and how they are adjusting to continue optimizing in their clients’ accounts.
Shane Cicero – The Coming Changes to the Facebook Ads Platform
14 mins1 GB
Tim Aton & Zach Hyde – Homestead Studio
In this Interview Tim Aton shares with Andrew how the Homestead team is currently optimizing their client accounts and their plan of attack as they move into a world post Apple’s iOS14 update.
Zach Hyde also joins the conversation and shares how they continue to structure Ad creative testing and how they see it helping as they go forward.
Tim Aton & Zach Hyde – Optimization and creative testing
15 mins1.08 GB
Ryan Kovach – Social Outlier
Ryan Kovach joins Andrew and explains the exact process that that the Social Outlier team uses and the metrics they consider before turning off underperforming ad sets.
Ryan Kovach – How the Social Outlier Team Looks at Optimization
9 mins266 MB
Nick Shackelford – Konstant Kreative
In this Interview Nick Shackleford shares his screen and walks through his the metrics and tools he and his team focus on currently when optimizing their campaigns and how they plan to adjust as iOS 14.5 rolls out.
Nick Shackelford – Optimizing Facebook Ads
21 mins410 MB
Q4 Optimization Webinar Replay
In the Q4 Optimization Webinar, streamed live on October 13, 2021, Andrew Foxwell and the Foxwell Digital team cover all things optimization for Facebook & Instagram specifically as it’s occurring right now.
Topics include:
The RCABP process and updates as it relates to Q4
Optimizing with MER and ROAS
Optimizing with UTMs (and how to pull the report)
Optimizing with AEM, ATT, & CAPI (technical walk-thru)
How we’re navigating data loss
Optimizing with creative
Optimizing with exclusions
CBO vs. ABO in Q4
Optimizing with manual bidding in Q4
Optimizing with FB & IG Shops
Optimizing with other advertising platforms
Optimizing during the Black Friday/Cyber Monday timeframe
Q4 Optimization Webinar.mp4
(1h 05m 53s)274 MB
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You can find more info on the sales page here.
