Modern Sales Training For Modern Times For Wines & Spirits By Ben Salisbury – Free Download Course
A comprehensive sales training course designed to accelerate your sales results.
✅ About This Course:
✅ Course Author: Ben Salisbury
✅ Official Course Price: $900
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
The sales should be merely a byproduct of a much larger relationship. Selling is not about features and benefits. It’s about bringing real business value!
Key Account Targeting
The key to accelerating sales performance is to narrow the focus of sales activity to only the most attractive and responsive accounts.
Email for Trade Sales
Unleash the power of email tracking, automations, and inbound lead management.
CRM Masterclass
The key to sales success is flawless followup and the key to flawless follow up is the diligent use of CRM software.
Digital Lead Generation
Grow your trade-only email list (automatically) so you can speak directly to the trade buyers instead of relying on distributors.
Distributor Management
The days of “managing distributors” are over. Learn the “modern” ways of working with distributors!
On Premise Masterclass
Learn the three things EVERY restaurant wants and how to give it to them!
Social Selling
How to curate a professional social media presence and leverage it to sell more wine & spirits especially with Linkedin and Instagram.
COURSE CURRICULUM:
Welcome / Introduction
Welcome from Ben Salisbury
(2:15)
Live Coaching Call Schedule
Key Account Targeting
Introduction to Key Account Targeting
(18:05)
The Power of the 80/20 Rule
(26:44)
How to Identify the Top 20% off OFF Premise Accounts
(17:29)
How to Identify the Top 20% off ON Premise Accounts
(21:09)
How to Sell to Key Accounts: A Modern Sales Approach
(33:10)
The myth of pulling product off the shelf
(0:25)
TEST your knowledge!
Preview
Modern Sales Approach
Defining the Modern Sales Approach
(12:38)
Tools of the modern seller of wine and spirits
(5:05)
3 Ways to Play the 3-Tier Game
(0:51)
The Future of Wine Sales: Selling Without Samples
Sales Leader Playbook: A framework for holding salespeople accountable
(14:36)
Tips for Setting Sales Goals
(3:47)
Business acumen eats wine knowledge for breakfast!
(8:48)
Bonus Video: Ben’s speech at the Craft Beverage Conference in Pittsburgh (May 2023)
(35:47)
On-Premise Masterclass
The “SECRET” To Selling Wine and Spirits On Premise
(6:59)
3 Things Every Restaurant Wants (and how to give it to them)
(0:52)
How to Sell to Restaurants: 3 Pro Tips
(12:27)
How to sell to On Premise CHAINS
(17:37)
How to Sell to Hotels
(20:35)
Success On Premise (White Paper)
TEST your knowledge!
Preview
CRM Masterclass
Introduction to CRM
(28:09)
A CRM Masterclass (webinar recording)
(47:48)
Using CRM to sell wine and spirits
(11:07)
A CRM Case Study
(14:10)
Fostering Adoption of CRM Among Your Sales Team
(13:24)
Compelled vs. Captivated: The Case for CRM in Wine Sales
Email for Trade Sales
Introduction to Email for Trade Sales
(3:33)
Email for Trade Sales
(43:05)
7 Reasons Why EMAIL is the Best Way to Sell Wine and Spirits
(13:52)
Attracting and Retaining Trade Buyers to Grow Your Email List of Trade Buyers
(21:50)
How to GROW Your Email List of Trade Buyers with Webinars
(35:34)
Example of How to Use Wine Email Marketing to Attract Trade Buyers
Digital Lead Generation
All About Lead Generation (a Trade Buyer acquisition strategy)
(47:13)
The Life-Changing Magic of Lead Magnets
(16:41)
Using Chat GPT to Come up with Ideas for Lead Magnets for the Trade
(4:39)
An Example of a Trade Lead Gen Campaign (for Hahn Family Wines)
(3:43)
A Best-in-Class Example of a Trade Lead Magnet (10 Ways to Make Top Money as a Bartender)
This One-Page Lead Magnet Generated HUNDREDS of Trade Buyer Leads!
Case Study: Lead Gen Campaign for Consumers (wine)
(5:03)
Distributor Management
The Role of a Wine and Spirits Distributor (in the modern age we are in)
(12:29)
The “Distributor Trap”- a Reality Check
(9:16)
3 Things You CAN Expect from your Wine & Spirits Distributors
(8:28)
Loss of Leverage: The Diminishing Capacity of Wine/Spirits Distributors
10 New Rules for “Partnering” with Wine & Spirits Distributors
The Days of “Managing” Wine/Spirits Distributors are OVER!
How to Manage Distributors from Afar (remotely)
(15:13)
Social Selling
Intro to Social Media for the Trade Sales Pro
(12:09)
How to Leverage the LinkedIn Platform
(22:34)
Using Facebook for Wine and Spirits Sales
(9:27)
Using Instagram for Wine and Spirits Sales
(16:50)
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You can find more details about the course according to the sales page.
