Mini MBA In Marketing By Mark Ritson – Free Download Course
The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons, it will give you the tools you need to do your job better. This free download is available exclusively at Great X Courses.
✅ About This Course:
✅ Course Author: Mark Ritson
✅ Official Course Price: £1895
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 8.58 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
12 on-demand lessons covering the core MBA marketing modules
Weekly interactive Q&A sessions with Mark Ritson
Access to Marketing Week case studies
MBA standard end-of-term assessment
Flexible learning
Mini MBA certificate and 28 CPD credits
Course Modules :
Module 1
Market Orientation
customer focus / business culture / predictive marketing
Module 2
Market Research
research design / qualitative methods / quantitative methods / backwards market research
Module 3
Segmentation
market mapping /demographics / firmographics / behavioural
Module 4
Targeting
strategic decisions / mass marketing / target segment portraits / targeting criteria
Module 5
Positioning
brand position / articulation / disruptive execution / perceptual maps
Module 6
Objectives
Purchase funnel / The right objectives / Strategic decision making
Module 7
Product
product creation /product assessment / NPS scores
Module 8
Price
Price settings / Using quantitative models to set a price / Discounting and price wars
Module 9
Integrated Marketing Communications
The S curve / Profitability matrix / Price setting / Elasticity
Module 10
Distribution
Omnichannel / Direct vs indirect channel models / D2C sector
Who is the Mini MBA for?
MANAGERS & EXECUTIVES
Broaden your skills and move into wider marketing strategy.
SENIOR MARKETERS
Get high-level strategic lessons from one of the world’s leading marketing consultants.
CAREER MOVERS
Understand the strategy, structure and process behind winning marketing campaigns.
L&D TEAMS
Give your marketing teams the knowledge, skills and confidence to be the best they can be.
✅ Great X Courses Guarantee : At Great X Courses, we insist in providing high quality courses, with direct download links (no paid links or torrents). What you see is exactly what you get, no bad surprises or traps. We update our content as much as possible, to stay up to date with the latest courses updates.
For more info about this course, you may also check out the sales page.
