Ideas To Assets By André Chaperon & Shawn Twing – Free Download Course Masterclass
We call this course Ideas to Assets (ITA) because ideas, alone, are not enough. They’re important — critically important — and generating ideas is easy once you know how to do it (and we’ll show you how).
✅ About This Course:
✅ Course Authors: André Chaperon & Shawn Twing
✅ Official Course Price: $295
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Access to the original 2019 edition (when we met outside NYC for four days and created an asset for a client starting with nothing).
More than 5.5 hours of content in the 2021 edition where André and I shared the most personal, in-depth view of our creative processes ever (after working together for 18 months).
Frameworks, tools, techniques, and strategies for Personal Knowledge Management from both of our perspectives (which we still use today).
Deep insights about how we reverse-engineer “ah ha” moments for our audience (and how you can do the same for yours).
Tips, tactics, and strategies for better research, sharper thinking and more persuasive writing.
Immediate, lifetime access to all course content.
We’ll document our creative process for taking intangible ideas, and producing an output. This will include tools, books, and other resources we have found valuable. (Delivered mid-December)
90-120 minutes Zoom call recording of Shawn and I talking through everything that happened, and everything we learned; good and bad. (Delivered mid-December)
We’ll do a follow-up live Q&A call with all our alumni, and we’ll stay on the Zoom call until all questions are done and dusted. (Delivered late-January 2020)
WHAT WE’ll COVER:
Research and idea generation:
Frameworks and techniques to gather the most important information quickly.
Tools to find and focus on the powerful ideas your audience cares about.
Techniques for ‘pressure-testing’ your ideas to make sure you’re focusing on what matters most to your audience.
Razor-sharp clarity:
Understand and use structure to make the creative process faster, more effective, and more enjoyable (for you and your audience).
Techniques to know when your ideas ‘flow’ and when they don’t.
Analog and digital methods (drawing skills are not necessary).
Reverse engineering “ah-ha!” moments for your audience:
Understand the emotions you want your audience to experience from beginning to end.
Create compelling, meaningful narratives that create excitement and build anticipation for the offer.
Eliminate the need for sales hacks and tricks.
Better (and easier) writing:
Know when you’re ready to start (and when you’re not).
Overcome the blank page.
Use ‘tag team writing’ (even if you’re working alone).
These four topics come together to help you create happy-customer-generating assets for your business (or your clients’ businesses).
IMPORTANT: This is not about the words on the page, per se. It doesn’t matter if you write in German, French, Spanish, Italian, English, etc. We will be teaching our creative process for finding and expressing ideas and the process is relevant in any language.
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For more info about this course, check out the sales page.
