eCommerce SEO Training By Luke Carthy – Blue Array Academy – Free Download Course
Join Luke Carthy in his comprehensive eCommerce SEO course where you will get an in-depth understanding of all the crucial SEO aspects that are specific to eCommerce websites. This course will equip you with strategies and tactics that will help you optimise your eCommerce website for search engines (SEO) and conversions (CRO).
✅ About This Course:
✅ Course Author: Luke Carthy – Blue Array Academy
✅ Official Course Price: £397
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 9.01 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Through this course, you will learn about important topics such as selecting an eCommerce CMS, configuring and optimising product categories, choosing and configuring site search for SEO, implementing product filters for SEO, managing inventory, and much more. Additionally, you will gain valuable insights into analytics and measurability, as well as how to effectively market your eCommerce business and “wow” your customers.
By the end of the course, you will have a comprehensive understanding of eCommerce SEO, allowing you to apply these tactics and strategies to your own eCommerce website and boost your online presence, attract more customers, and drive revenue growth.
Leverage both SEO and CRO to increase your organic traffic and then double-down on your organic sessions to generate more sales. I share how you can make it easier for your customers to buy and how to identify and remove friction points too.
There are case studies for days, buckets of detailed walkthroughs, and real-world deepdive examples in abundance.
From the product page all the way through to category (PLP) pages, search results, merchandising, personalisation, how to choose an ecom CMS and quite literally the kitchen sink (I use a kitchen sink as an actual example in such a lesson.)
Whether you’re brand new to ecommerce, an in-house or agency pro wanting to brush up your ecom game, or you’re working on your own cool ecommerce project, this course is ideal.
Course curriculum
1
Welcome
About this course
2
Choosing an eCommerce CMS: which one is right for you?
Pros and cons of Shopify
Pros and cons of WooCommerce
What about BigCommerce and Magento?
Knowledge test
3
Choosing and optimising internal site search for SEO
Why site search is so important and how to choose the right one
Why excluding site search from search engines is recommended and how to do it
4
How to properly configure and optimise product categories
Optimising product category structures
Optimising pagination for product categories
What makes a good category hierarchy – department pages vs category pages
How to optimise product and category URLs
How to multisite categories without creating duplicate content
Knowledge test
5
How to properly set up product filters for SEO
How to optimise product filters for SEO
How to power and define URL structures for filters
How to handle SEO for multiple filter selections
How to prevent search engines from accessing specific filters
Why UX is more important than SEO for filters
Knowledge test
6
Menus and navigation
How to build customer-centric SEO friendly menus
To megamenu or not to megamenu?
7
Inventory management
How to make it easier for search engines to index your products
How do you manage out of stock and discontinued products?
8
Product pages (PDP)
How to build a great product page
A great product page (cont.) and the importance of breadcrumbs
9
Product recommendations and UGC
How to design your product recommendations
Product recommendations and SEO
How UGC can really help with SEO and CRO
10
Internal linking structures and merchandising
How to successfully merchandise an eCommerce store
Why merchandising can be an internal linking goldmine
11
Analytics and measurability
Why Google Analytics is so important for eCommerce
What’s wrong with Google Analytics?
Additional eCommerce data points to measure in Google Analytics
Knowledge test
12
Marketing and ‘wowing’ your customers
Why improving page speed is so important
Why UX? and how to get started
Cool eCommerce functionalities and enhancements
Let’s have a detailed chat about personalisation
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You can find more details about the course according to the sales page.
