Pricing Copy Projects – AWAI’s Simplest Guide To Pricing Copy Projects By Rebecca Matter – Free Download AWAI Course
The “No-Fear” Guide to Pricing, Quoting, and Negotiating Fees with Master Marketer and Negotiator, Ilise Benun!
✅ About This Course:
✅ Course Author: Rebecca Matter
✅ Official Course Price: $297
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Distilled into six comprehensive sessions that cover everything you’ll need to launch or grow your business starting today, including …
A simple formula to accurately figure out the fees you should charge for all your writing projects, so you can be sure you’re making enough money to meet your expenses and build your business …
The questions you should include on your website to pre-qualify clients, so you know you’re only working with the right ones for you …
How to confidently bring up money first and take control of the conversation, especially when you sense the client is uncomfortable talking about money, so you position yourself as a professional …
Pricing and packaging strategies that will help you command bigger fees on every project …
Negotiation tactics that will let you approach every potential client with confidence, knowing exactly what to say and never stumbling, hesitating, or getting caught off-guard …
How to overcome even the trickiest pricing scenarios with ease … like what to do when you’re ready to raise your rates but your old clients are used to paying less …
And so much more!
This is as close as you can get to having Ilise be “on call” for all your pricing needs, just like Bob Bly does!
Each session contains a series of pre-recorded webinars that guide you through every aspect of pricing your projects. And in addition, you get access to the transcripts so you can read them at your leisure and really soak in the information she offers.
Let me walk you through each session now so you can see how much you’ll gain from Ilise’s pricing and negotiating experience.
Session A — What It Takes to Price Confidently
Right away, you’ll get a crash course in the fundamentals of pricing and building confidence in yourself.
I’ve been talking all about how you need to take control of the “money conversation” in order to have a profitable business.
But even more fundamental than that is taking control of your own business first.
This comes down to positioning yourself so clients see you the way you want them to… and deciding which clients you want to work with and which aren’t a good fit.
Here’s a sampling of what you’ll learn in this first session…
The five types of clients you MUST avoid…
Three non-negotiable qualities every client you work with has to have — plus three questions you should ask yourself when considering which types of clients to target…
The best places for you to go out and find your ideal clients…
Why relying on word-of-mouth to get clients is the fastest way to undermine your confidence…
Three simple questions that will save you hours of headaches by pre-qualifying clients before you waste time on them…
A simple mindset “hack” that will help you grow your confidence with every single experience you have…
How to build confidence even if you’re a brand-new writer…
And how to make sure you’re in low supply and high demand — the ideal balance that allows you to consistently raise your rates and grow your business.
Once you’ve honed your understanding of what confidence is, have learned how to tap into your confidence at will, and have ensured you’re building your business around working with the right clients, you’ll jump into what to charge…
Session B — Figure Out What You Must Charge
This is where Ilise will walk you through the formula to determine your minimum hourly rate in much more detail than I’ve done in this letter.
Remember, knowing what you need to charge is one of the keys that will give you the confidence to control the “money conversation.”
If you don’t know what you need to charge, it will be impossible for you to take control.
Here’s what she’ll cover in this session to help you figure it out…
How to create a simple process to keep your own financial situation in order and under control…
The four things you must know about your own finances so you can figure out exactly what you need to charge…
How to develop a simple, effective plan to meet your financial goals while not sacrificing your lifestyle goals…
An easy way to determine the projects and fees you’ll need to pick up to meet your monthly financial goals…
How to identify your competition — including how they market and what they charge…
And the difference between your “worth” and your “value” — and why neither one is actually your price.
At this point, you should already have more confidence than ever because you’ll know you’re focusing on the right clients and you’ll know exactly how much money you need to make.
This will lead you into the third session, which is where you’ll dive deep into the “money conversation”…
Session C — Find Out What They Can Pay
Remember that pricing isn’t a one-sided decision — it’s a conversation.
And if you want to be viewed as a professional — worthy of professional fees — then it’s up to you to bring up that conversation first and guide it until you and your client have agreed on a price.
This is where you’ll learn…
Five different roles you’ll play for your client — and how each one increases your value…
How to ask pointed questions that will get you the information you need for the project AND demonstrate your value and expertise…
Why it’s your job to bring up money first… and why that will make the single greatest impression on clients…
How to control the conversation so you get the information you need while disclosing only what you want them to know…
How to “push back” effectively and professionally when the client says, “We don’t have a budget”…
And the most effective way to offer a range of fees for your services, so you end up landing on the price you’re really looking for.
Controlling the “money conversation” is what it’s all about.
There’s no better way to make your business work for you, and to earn the income you seek, than by always controlling this conversation.
And once you understand how to control it in every client interaction, you’ll not only feel more confident in running your business, but you’ll save hours and hours spent wondering and stressing about pricing.
Session D — Pricing Options
By now, you’ll know how to talk with your clients, and you’ll have the right mindset and confidence…
But taking control of the conversation also involves some practical considerations. One of these is deciding the best way to price your projects. This doesn’t just mean the amount you’ll charge but also the type of package you’ll put together.
Ilise will break down your options… the situations where each works best… and when each one doesn’t make sense.
Here’s where you’ll learn in this session…
Seven viable pricing options, including how each one works…
When hourly pricing makes sense, and when it doesn’t…
How to get paid over and over again like clockwork by the same client…
How to catch “scope creep” in a project and cut it off at the pass, before you wind up doing extra work for free…
How to create a suite of services so you save time and don’t have to reinvent the wheel every time you quote a fee…
Knowing all your options, and being prepared with the ones that work best for your business, is just one more way for you have more confidence and control the conversation.
And once you know how you’re going to price, it’s time to finalize your deal with the client.
Session E — Come to a Price Together
Remember, even though you’ve already determined how much you need to make from each project, you also want every project to be a win-win for you and your client.
That’s why you should never make money “demands” — it’s a conversation.
But once you’re totally confident that you’re talking with the right kinds of clients who can pay your fees… you know how much you need to make… and you know what kinds of packages to offer…
Then you can guide the conversation so you come to an agreeable price for both you and your client.
Here’s what Ilise will show you so you and your client can come to a price together…
How to foster conversations and tailor your services to each client’s needs so you’re most likely to land the project…
How to create tiered pricing options that work in your favor…
The differences between an estimate and a proposal, and when you should send each…
How to keep tire-kickers and price-shoppers away from you…
And professional tips and tricks to negotiating win-win deals…
At this point, you can confidently handle just about any conversation or negotiation you’re likely to come across.
But what if you face a situation that’s particularly unusual?
That’s what Ilise covers in the final session…
Session F — Tricky Pricing Scenarios
This is where you’ll put the finishing touches on your confidence… and will know you can control the “money conversation” under even the trickiest of circumstances!
Every once in a while, you’ll run into a situation that might make you uncomfortable, or where you’re not sure of the best way to handle it…
Like realizing it’s time to raise your rates… or being offered a project from your dream client, but for a lower fee than you’d usually accept.
In this session, Ilise will leave no stone unturned, so you’ll never be caught off-guard by a new situation. You’ll remain in control even when things get a little thorny.
She’ll cover…
Three situations where working for free is advisable (It’s not always a bad idea if you do it intentionally and have something to gain)…
The pros and cons of listing your prices on your website…
How to strategically (but ethically) raise your prices in every situation…
How to handle all the most common pricing conundrums…
Other valuable benefits you can negotiate for besides money (so you remain in control of the conversation even when you can’t get the fee you’re looking for)…
And what to do when you’ve reached an agreement and then the client totally changes the project on you.
By the time you make your way to the end of the program, you’ll know how control the conversation in any situation!
FREE BONUS #1: AWAI’s State of the Industry Report — which includes the fee chart for the top 75 copywriting projects today …
FREE BONUS #2: Negotiation Simulations — a “behind-the-scenes” look at what REALLY happens during client calls …
FREE BONUS #3: The Only 5 Marketing Tools that Get the Projects You Want — Ilise’s presentation from Bootcamp, where I’ll discover exactly how to market myself effectively to find the clients that can and WILL pay the fees I need.
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You can find more details about the course according to the sales page.
