Advertising Principles Explained – APE By Orlando Wood – Free Download Course
The “a.p.e – Advertising Principles Explained” course is comprised of 8 sessions outlined below. As well as carefully curated references, frameworks, key takeaways and exercises to help support your learning!
✅ About This Course:
✅ Course Author: Orlando Wood
✅ Official Course Price: $1895
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 8.73 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
Session 1
A Show Business
This episode outlines the foundational assumptions of both the showmanship and salesmanship advertising schools, their significance, and their implications for creative style.
Session 2
Advertere
In this episode, we explore the nature of attention to understand effective advertising. Orlando interviews neuropsychologist Dr. Iain McGilchrist to discuss broad and narrow attention and their connection to creativity.
Session 3
The Digital Pinch
Modern media are leading to an increasing emphasis on Salesmanship advertising. This episode shows you the opportunity for Showmanship across media today.
Session 4
Creative Revolution
To spark a new creative revolution, we learn from the last. In this episode, we’re in 1960s Madison Avenue, examining Bernbach’s principles and his agency’s work to understand how to stand out.
Session 5
Moto e Azione
In this episode, we revisit this principle from the ‘age of affect’ to create engaging advertising. We discuss connecting with audiences through expressivity, movement, and human interaction.
Session 6
The Fluent Device
This episode delves deeper into the third mental shortcut for choice: fluency, and its relevance in advertising. We discuss the benefits of fluent devices and draw insights from successful practitioners on their creation.
Session 7
Leaving Room For The Mouse
To be remembered, create a smile in the mind. This episode explores how humour can be used to find the drama in your product – to enhance attention, ensure understanding and leave a positive impression.
Session 8
Giving Triumph A Chance
In this concluding episode, we delve into the creative process, the pitfalls and benefits of research and the role of imagination in generating advertising with impact.
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For more info about this course, check out the sales page.
