Digital Marketing Course By ILoveCreatives – Free Download By Ceilidh MacLeod
You will learn how an expert analyzes data to generate audits, builds $20K strategy decks, and implements retainers for Google, SEO, Meta, TikTok, Klaviyo, and Shopify. In the end, you’ll be an indispensable talent where clients!
✅ About This Course:
✅ Course Author: Ceilidh MacLeod – ILoveCreatives
✅ Official Course Price: $899
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
SECTION 1
Digital Audit
In this section, we’ll evaluate where your current digital marketing and efforts stand. We’ll dive deep into the data to uncover where your gaps are (aka where you’re losing customers) and where your opportunities are (areas to scale).
In other words – this is where you WOW your employer or client by pulling stats on their business that will make them feel embarrassed they didn’t know it before AND establish you as an essential team member. This audit can be done on a quarterly basis and will be a great tool for evaluating your first 3 months of business. No data yet? No problem — Ceilidh shows you how an audit looks with real data.
You’ll Learn:
Digital Marketing Funnel
Identifying KPIs
Google Analytics Audit with Looker Studio
SECTION 2
Digital
markEting strategy
The marketing strategy is a neatly packaged plan to bring a new product, collection, or business to market. Another way of looking at it — a pitch you get paid for. You’ll learn how to put together a deck that will impress your clients or employer and ultimately convince them they need you in the long run (hello retainers!). We’ll share our template and an example marketing strategy for a small business.
Your strategy won’t only be informative and actionable, but will also engage the client by helping them visualize how their customers will embrace their product/brand in our now-familiar funnel format.
You’ll Learn:
Digital Snooping
How to build a $20K Strategy Deck
Pricing & Pitching Retainers
SECTION 3
Digital
markEting executiOn
So your Digital Marketing Strategy deck left them wanting more — they’ve seen you talk the talk and now you gotta walk the walk. In this section, you’ll learn the fundamentals of the essential digital marketing tools that allow you to put those strategies into action.
Create a digital marketing calendar and put it into action on these core platforms: Meta & Instagram, TikTok, Google, Klaviyo, and Shopify.
You’ll Learn:
Digital Marketing Calendar
Social Ads: Meta, TikTok and Google
SEO and Shopify Optimization
Email with Klaviyo
Reporting
SECTION 4
FreElancing and bUsiness
Wrap up this course with a series of interviews with Ceilidh reflecting on her 10+ years in Digital Marketing. Learn about the current state of the digital marketing industry and how to carve out your space to create a path for success. Let’s talk about interviews, salaries / rates, job opportunities and more. You’ve got your new found digital marketing tool kit and you’re ready to take it to market.
You’ll Learn:
In-house salaries and positions
Freelancing
Managing clients
Working for a remote digital agency
Keeping up with the industry
Digital Marketing Dictionary
Sick of nodding and pretending to understand as people throw acronyms at you? We’ve got you with this complete list of digital marketing vocab so you can talk the talk just as well as you walk the walk.
Shopify Optimization Checklist
Setting up an ecommerce site from scratch? Jumping into someone else’s? This checklist will ensure your site is SEO friendly and optimized for conversions.
Digital Marketing Tool Kit
We’ll walk you through getting started with optimizing Meta Ads, TikTok Ads, Google Ads, SEO on Shopify, and Klaviyo Email Marketing.
Weekly Digital
Marketing Report
What’s the point of having all these snazzy new digital marketing skills if you can’t prove that they’re helping the business!? Harvest that fruit of your labor with this prebuilt reporting template. Plug in stats from email and advertising to generate weekly and monthly reporting to impress those execs. We’ve included a robust Google sheet (graphs and all), a Google doc reporting format that’s send-ready and a weekly website snapshot report via Looker Studio.
Digital Marketing Strategy Deck
Got a client or employer needing a digital marketing refresh? Impress them with this deck to lay out all your suggested strategies. It will leave them itching to hire you again for ongoing services. We’ve also included two sample decks from major brands in fashion and cosmetics as well as a checklist that will ensure you don’t have any holes in your customer journey.
Digital Marketing Services Pricing Calculator
Lost on how to price your services? We’ve made an easy plug and price spreadsheet to help you generate quotes confidently for potential clients.
Digital Marketing Calendar
This template will keep you organized as you put your many new digital marketing skills to work. This is essentially the conductor to your orchestra — by plugging into your calendar you’ll make sure every section (marketing channel) is playing their part (posting, emailing, advertising, etc.) to complete a beautiful harmonious song (your marketing funnel).
Digital Audit Report
Before you jump into strategy suggestions, the best way to get started with any client is by offering this robust and in-depth report. It will give you a good peek under the hood and establish a strong foundational trust between you and your client. This report dives deep into understanding who their customers are, where they come from, how they engage with their website and what they are buying.
Digital Marketing Stats and Insights
Just a handy dandy sheet packed with digital marketing stats that will nerd you out in all the best ways. Whipping out stats will not only make you sound smart, but will help build trust between you and your client.
Each item comes with its own presentation template.
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You can find more details about the course according to the sales page.
