Design With Purpose By Katie Proctor – Free Download Course – Signature Brand Strategy Course – Rare Form + Brand Bootcamp Live Upsell OTO
Our new brand strategy course will teach you to effortlessly bridge the gap between strategy and design so you can confidently lead every client through an effective design process.
✅ About This Course:
✅ Course Author: Katie Proctor
✅ Official Course Price: £1600 + £100
✅ Free For Our VIP Members? : Yes
✅ Download Links : Mega & Google Drive
✅ Course Size : 8.96 GB
✅ Updatable? : Yes, all future updates included.
✅ Sales Page : You can check at the bottom of this page.
🏆 Here’s What You Get & Learn With This Course:
You learn by mastering the fundamentals, and then applying it to your own process that your clients will love.
MODULE 1:
Introduction to Brand Strategy
What is brand strategy, really? Why is it key to the longevity of a brand? What doors of possibility does strategy open for a client, a project, and your business?
This introductory module walks you through exactly how brand strategy took Rare Form founder Katie Proctor from selling £60 logos to booking £20k projects.
Introduction to brand strategy
An overview of the strategy process
The 3 elements of brand strategy
MODULE 2:
The Winning Formula
Next, we’ll guide you towards discovering your dream clients, crafting an enquiry form that captures the info you actually need going into a sales call, and the exact questions to ask to seal the deal of high-ticket design projects.
How to stop booking every client that comes into your inbox and only say yes to the projects you want.
What you really need on your enquiry form to weed out red flag clients 🚩
How to go into every sales call with confidence and direction (and how to know when to say… ding ding ding 🛎️this is a dream client.
A breakdown of the proposal we send all of our clients.
MODULE 3:
Setting Your Project Up for Success
With your dream client on the books, we’ll teach you to set up the project and onboard them to have the most successful project possible.
How to set boundaries with clients that you’ll actually keep (plus, how to manage expectations with your client).
What’s in our onboarding questionnaire… and why you should steal it for yourself.
A BTS tour of our Notion client portal.
MODULE 4:
The Key Theories
In preparation for the strategy workshop, you’ll learn the key theories that apply to brand strategy and how you can use them to understand your client’s business, solve problems, and reach goals.
+ A walkthrough of the key brand theories that
guide our strategy process.
+ How to apply each theory to every business,
including your own.
+ How these theories relate to the 3 pillars of
brand strategy.
MODULE 5:
Establishing Your Strategy Workshop
Learn everything there is to know about the strategy workshop, what it is, what we’re trying to accomplish, and the key features that will help you and your client walk away from the strategy session with total clarity.
The challenges and goals of a strategy workshop.
Unlock the values and purpose of their brand.
Crafting audience personas that your clients will actually be able to use.
A BTS tour of our brand strategy workshop template.
BONUS: Watch a real strategy workshop with a Rare Form client.
MODULE 6:
The Strategy Guide
Turn the information gleaned in the strategy workshop into a valuable, useful strategy guide for your client.
How the strategy guide is different from the workshop, and why both matter.
What to look for in your client’s competitors, and how to conduct a meaningful analysis.
A walkthrough of the Rare Form strategy guide.
MODULE 7:
Translating Strategy Into Visual Design
Step inside our design process to learn exactly how we translate strategy into effective, attractive visual design.
How visual direction differs from a moodboard, and why we include one in the first place.
How to use type, colour, and style to influence a buyer’s perception of a brand.
How to discover insights in your own strategy guide that will lead you towards a purposeful brand design for your client.
What to do to find inspiration and develop concepts without being a copycat.
Discovering the right concept method for your design business.
🎁 Exclusive templates & access to a private community to connect with other designers
PLUS 3 bonus guest expert sessions with Kelsey, Coming Up Roses, Abbey, Studio Gail and Sinead, Corner Shop Studio
Included: Brand Bootcamp Live
✅ Great X Courses Guarantee : At Great X Courses, we insist in providing high quality courses, with direct download links (no paid links or torrents). What you see is exactly what you get, no bad surprises or traps. We update our content as much as possible, to stay up to date with the latest courses updates.
You can find more details about the course according to the sales page.
